Basil made a plan.
Mable made it memorable.

A little creative agency run by two lovable overthinkers. We put your product into their world: carousels, stills and films people actually stop for.

Bring us your product
Behind the scenes at a product shoot: Basil measures the gap between two products with a ruler while Mable checks the camera
Basil Built & Mable Stuck, on setMore laughs. More courage. More you.

Our work.

Case 01: Plan B Coffee. For when the plan doesn’t work. (Which is always.)

Basil in a kitchen covered in coffee grounds while the dog chews his checklist. Text: Basil’s 14-step plan. The perfect morning.Ten minutes earlier: Basil points at step one of a long coffee checklist. Text: Step 1 of 14.Mable hands Basil a cup beside a Plan B Coffee bag. Text: Mable’s Plan B. Usually better.
Basil seriously measures a Plan B Coffee bag with a ruler while Mable smiles over her cup
A three-slide carousel and a product still, made in Basil & Mable’s world.

Spec concept · fictional brand · made with AI. Your product could be next. Tell us about it.

What we make.

We sell the production, not the follower count.
You get content that feels like a story, not an ad.

Bring us your product
  1. 01

    Product Cameo

    Your product shows up in a Plans vs. Mable episode. Basil over-plans it. Mable uses it properly.

  2. 02

    Brand Episode

    A carousel, stills and a short film starring Basil & Mable and your product, made for your own channels.

  3. 03

    Brand World

    A running series where your product gets a recurring role in their world. Mable’s favourite coffee, Basil’s trusted tool.

Every project is agreed in advance: content, usage and price. New Plans vs. Mable episodes daily on TikTok and Instagram.

Also: little greetings.

For the people you love, or the team you work with. A short personal film in English, starring Basil, Mable or both.

Basil and Mable on a quiet walk by a woodland lake

Birthday

Basil planned 47 candles. Mable lit one.

A birthday greeting with their name and the little things that make it theirs.

Make a birthday greeting
Basil measuring a small espresso with his ruler at a café table

A little courage

Basil made a five-step plan. Mable said: you’ve got this.

For a first day, a fresh start or a brave little leap.

Send a little courage
Basil carefully arranges unbranded products on a marble table while Mable laughs in a lounge chair

You’re allowed
to dream big.

Basil has the plans. Mable has the questions, and usually the better idea. Together they opened a very small agency to help good products feel seen, one little story at a time.

There’s room for laughter, unexpected ideas and the courage to try.

Follow the series

Meet Basil & Mable